Leica’s Geotagging Camera Is a Rebadged Panasonic

Leica V-Lux 20, Panasonic DMC-ZS7K

Leica has announced the V-Lux 20, a compact digital camera with a built-in GPS (Digital Photography Review, Photography Blog). It’s essentially a rebadged Panasonic Lumix DMC-ZS7 (TZ10 outside the U.S.), similarly equipped with an onboard GPS, the announcement of which in January I missed. (Panasonic and Leica have been collaborating for years.) The Leica lists for £495, the Panasonic for $399, leading Engadget to call this “pure brand extortion.” (But I’m sure Leica buyers are used to that.)