In Trends of Online Mapping Portals, O’Reilly Radar’s Brady Forrest writes, “Last week there were several announcements made that show the direction of the online mapping portals. Satellite images and slippy maps are no longer differentiators for attracting users […] Some of these new differentiators are immersive experiences, owning the stack, and data!” He’s talking about building outlines, neighbourhood data, and Yahoo’s in-house directions engine.