Google Buys Endoxon

Google has acquired Swiss mapping company Endoxon — or at least its Internet, mapping and data processing units; the cartography, analysis and geodata units have been spun off as Mappuls AG. The acquisition is apparently meant to bolster the technology behind Google Maps and Earth, and to help the European side of their business, but as to what that means in concrete terms, I have no idea — I hadn’t heard of Endoxon prior to this. Anyone know what Google’s up to here? (Thanks, Paul.)