Online Map Mindshare

Stefan compares U.S.-only data from Hitwise and Google Trends that attempt to approximate mindshare for the various mapping sites (and which show MapQuest way out in front) with the equivalent global Google Trends data, and comes to the following conclusion, which I found interesting: “MapQuest’s brand awareness is largely a U.S. phenomenon — probably because MapQuest has traditionally been weak in non-U.S. maps.”