Again: Navteq in San Diego

Still another profile of a digital mapping data provider’s employees as they survey the streets of (insert your town name here): this time it’s Navteq in San Diego. Via Cartography, with whom I’m in agreement: where are all these stories coming from? Is this the typical media pack mentality (i.e., they all simultaneously decide that something makes a good story — it does happen without collusion) or is there a definite PR offensive on the companies’ part (and if so, to what purpose)?

See previous entries: Another Profile: Navteq in New York; TeleAtlas in Santa Fe; More on Digital Map Field Researchers; CNet Profiles TeleAtlas; SF Chronicle: Digital Map Field Researchers; Backcountry Mapping; Online Maps’ Foot Soldiers.