Mapping Tokyo: Everest Without Oxygen

I don’t usually post press releases, but this one had a line that brought a smile. Yesterday Streetwise announced their Tokyo map; here’s an excerpt from their press release:

“It had to be done,” says Michael Brown, President of STREETWISE Maps. “Tokyo is the Mount Everest of cartography — without oxygen.” Streets with no names, a street grid resembling a noodle bowl and the fact that only a small portion of signage is in English all contribute to the map making altitude sickness other companies have encountered.

That bad, huh? Interesting.